When Chat2Cars launched its ₦100,000 Content Creator Competition, we wanted to give Nigerian creators an opportunity to tell the Chat2Cars story in their own way.
The brief was simple: create a 30-second creative video about Chat2Cars and show how the platform can benefit people across Nigeria.
What we received was a collection of different ideas, personalities and creative approaches. Choosing the winners was not simply about finding one good video. It was about recognising the different strengths each creator brought to the brief.
Three creators stood out.
Esther Adebayo: Overall Winner
Esther Adebayo took home the ₦100,000 grand prize, emerging as the overall winner of the competition.
Her entry stood out for its strong engagement and how well the video was put together. She brought the brief to life with content that was clear, engaging and well executed.
What really stood out to us was how she sold Chat2Cars. She found the angle that made the platform genuinely compelling, not just described. There was a good balance between the message and the way it was presented, making the video easy to watch while keeping Chat2Cars at the centre of the story.
Congratulations, Esther. You earned it.
Precious Mbacha: First Runner-Up and Chat2Cars Brand Ambassador
Precious Mbacha brought a different kind of strength to the competition.
We loved her command of language and the energy she brought to her content. She knew how to use words to communicate an idea and give the brand personality.
What stood out most was how closely her content captured exactly what Chat2Cars is about, almost as if she already knew the brand inside out before she started. That kind of instinct for a brand's identity is rare.
She also showed a real drive to keep sharpening her work, creating a second video that built on the strong foundation of her first submission. That kind of initiative stood out to us.
She ultimately took home the ₦50,000 first runner-up prize.
We also saw someone we wanted to continue working with. Precious is now joining Chat2Cars as a Brand Ambassador, and we are excited about what she will bring to the brand.
Lillian Okenna: Second Runner-Up and a Natural Storyteller
Lillian Okenna's strength was storytelling, but what set her apart was her problem-solving instinct.
She had a natural ability to take the Chat2Cars message and turn it into something people could follow and connect with. What made her entry particularly relevant to us was the way she approached the brand from a customer's perspective.
Lillian actually went onto our website and came back with suggestions for making it easier for customers to use. She wasn't just telling the Chat2Cars story, she was actively thinking about how to improve it. She understood that a potential car buyer isn't just looking at a platform, but for something that can make the process easier, safer or more convenient.
That customer-focused storytelling and problem-solving earned Lillian the ₦25,000 second runner-up prize.
And, like Precious, her journey with Chat2Cars doesn't end with the competition. Lillian will also be joining the Chat2Cars team, and we look forward to seeing what she does with that opportunity.
Three Creators. Three Strengths.
What made this competition special for us was seeing three very different creative strengths emerge.
Esther brought engagement and the ability to sell the brand.
Precious brought language, energy, an instinct for the brand and a drive to keep improving.
Lillian brought storytelling and a problem-solving eye for the customer experience.
Each of them stood out in their own way, and that is what made the judging process so interesting.
The competition was created to find a creator who could bring the Chat2Cars story to life. Instead, we found three talented women whose creativity we want to continue developing within the brand.
For Chat2Cars, that is perhaps the most exciting outcome.
We are not only celebrating the winners. We are opening the door to continued collaboration with them.
The Competition Is Over. The Collaboration Begins.
Esther leaves the competition with the ₦100,000 grand prize.
Precious takes home ₦50,000 and joins us as a Chat2Cars Brand Ambassador.
Lillian takes home ₦25,000 and joins the Chat2Cars team as well.
But beyond the prizes, each of them has shown us something valuable about the creative talent that exists in Nigeria.
There is a lot of talent out there. Sometimes, it simply needs a platform and an opportunity.
We are glad we could provide one.
Congratulations, Esther, Precious and Lillian.
The competition may be over, but this is only the beginning of what we hope will be a great creative journey with all three of you.